It’s important to have ambitious, lofty goals that inspire you and your team. You should want to be the best at what you do. And with the right strategy, actions, and persistent focus, you certainly can be.

At the same time, an ambitious vision must be grounded in reality. You must have a clear understanding of your strengths, weaknesses, and the operating conditions that influence a definitive plan of action tailored to fit your team. It should also be a plan that, over time, puts in place all the necessary ingredients to achieve your long-term vision. It’s okay to swim upstream against the current, but you cannot execute what you aren’t or what the market won’t give you.





Jerry Baker began his career in the management development program at Ford Motor Company, later became a manager of budgets and analysis for Northrop Corporation, then furthered his management development as Deputy Director for the California Department of Commerce when Ronald Reagan was Governor.