Without clear standards and regular measurement, performance suffers. Even the self-motivated achiever will produce disappointing results when they lack direction.
Every manager and employee must have a clear understanding of what’s expected of them, and they must be measured against those expectations daily. Inspect often to ensure the results you expect are achieved, and let everyone know where his or her performance ranks.





Jerry Baker began his career in the management development program at Ford Motor Company, later became a manager of budgets and analysis for Northrop Corporation, then furthered his management development as Deputy Director for the California Department of Commerce when Ronald Reagan was Governor.