What we are capable of achieving is often greater than we realize. Don’t buy into the notion that by setting the bar low, you can easily surpass your goals. In practice this almost never happens.
Set stretch goals – for yourself and for the team – and strive to reach them. There will always be barriers, issues and challenges but they can be overcome with a plan, clear focus, strong commitment and persistent execution.
Falling short of a stretch goal will yield better results than if you had aimed lower.
Goals are Powerful
I have often heard that you cannot reach a goal you do not have. How true! Goals give us focus and help keep us on track. At the same time, the reality of “so much to do and so little time” applies. That’s why clarity about your goals is critical.
Your goals must be specific and measureable, especially when you are aiming high. Put your goals in writing. Look at them daily. Make sure they advance you toward your ultimate vision.
Set Goals in Every Aspect of Life
There is more to our lives than a career. Or at least there should be! Andy Andrews (author of The Travelers Gift) reminded me recently that when we have issues or concerns about home, health, and other aspects of our life, they distract us from what we are doing at work.
This is why it is so important to have specific goals both at work and at home, with a definitive plan to keep us focused and balanced.
Stretch and Aim High
Goals are powerful tools. Why not set our sights high? Stretching our team and ourselves by raising the bar higher is a valuable practice.
I am convinced that each of us have the ability to reach higher and attain more than we currently believe possible. Our opportunities exceed our vision and our ability to fully grasp those opportunities. The journey starts with believing it is possible and setting goals that stretch us to new heights.
Have a Plan
Accomplishment is the result of a well thought-out plan and persistent execution. It takes work and teamwork. Plans must be specific. Required actions need to be identified and assigned. Timeframes and accountability must be established. The specific pathway to reaching our goals needs to be well defined.
This is often where we fall down. Goals must be measureable, and therefore quantifiable. The more specific our focus, the more meaningful the action steps required to get where we are going.
Take One Step at a Time
Stretch goals are by definition more difficult to achieve. That’s why accomplishing them is so rewarding. But these goals can often seem overwhelming or scary. It’s like looking up at Mt. Everest at realizing how high it is. Just remember that the journey to any height is made one step at a time.
Think in terms of the actions you must take in the next 100 days to progress toward the goal. Stay focused on taking each small step toward the goal, and take time to celebrate the accomplishment of smaller milestones along the journey.
These small intervals can be less overwhelming, and if you keep them up, before long you will reach your goal.
You Can’t Lose
If you set your goals high but fall short, you still win. It’s more than likely that you will do more than you thought possible, and prove to yourself that you are capable of greater things.
This will increase your confidence, and you may find yourself raising the bar even higher the next time.
“Shoot for the moon. Even if you miss, you’ll land among the stars.”
–Les Brown–
No related posts.
Tags: Achievement, Goals, Planning, Vision



Jerry Baker began his career in the management development program at Ford Motor Company, later became a manager of budgets and analysis for Northrop Corporation, then furthered his management development as Deputy Director for the California Department of Commerce when Ronald Reagan was Governor.
[…] don’t see all the potential in our opportunities for fear of failing or falling short. We aim low, entertaining notions like “I’ll under-promise, but then I’ll overachieve.” The fact is […]
[…] first response is to “Aim Higher.” We often sell ourselves short. We don’t pursue every opportunity to stretch our […]