Most business environments are challenging. Whether you are working in an expanding or contracting market, there will always be critical decisions that need to be made. How you respond can be a competitive advantage, or a stumbling block. A leader’s indecisiveness can paralyze an organization.
Establish the expectation that all issues, challenges, and opportunities will be clearly thought out, using all available information, and that your decisions will then be made quickly.
Take action. Then, if you are proven to be wrong, admit it, adjust, and move on.
Avoid Paralysis
It is always valuable to get the facts and do the proper analysis. This is critical in effective decision-making. But at the end of the day, decisions must be made and action must be taken. When is enough data enough?
Indecisiveness is a killer in business. The right actions are often right before our eyes — we just need to know where to look.
In many cases, employees already know what needs to be done. Yet nothing happens. Sometimes they are waiting for the leader to make a decision, and it shouldn’t be this way. Leaders need to encourage their people to speak up faster. They must continually ask questions and probe when necessary to better understand what’s needed.
Some decisions are more complex, and may require new thinking. Don’t be afraid to fully explore differing points of view. The best strategy is most easily identified in an environment where opposing views are exchanged. List the pros and cons for each possible action. Examine the best and worst case result of each possible decision.
With the use of critical questioning, a clearer picture of the right action will start to emerge. Then, you’ll be able to take action with more confidence.
The bottom line is, don’t procrastinate. Check the facts, weigh the input, and decide.
It May Come Down to You
Harry Truman had a plaque on his desk proclaiming “The buck stops here.” Someone has to make a decision, and the emphasis is on “one.” Committees are needed for many reasons, but there is not always an overwhelming consensus. The path can be murky. It may simply come down to the leader making the best possible decision.
The clock is always ticking in business. Time is precious. Too often, dollars and opportunities are wasted by indecision. When you delay an obvious decision, you not only miss immediate opportunities, but you also can lose the confidence of the team and squander easily obtained benefits. When you delay making harder or more complex decisions, you may miss great opportunities which can create longer-term issues with your competition.
Making decisions on behalf of your team is an important part of your role as a leader. Involve your team in the process, but don’t shirk your responsibility when it’s time to make the final call.
By All Means, Do the Right Thing
The decisions you make will not always be perfect. There will always be room for improvement. But you have a better chance of success when you rely on your guiding principles. Good leaders place importance on effective execution and profitability. Another important guiding principle is to do the right thing.
Strong business cultures and teams are built by leaders who set clear guiding principles around ethical behavior, and follow them consistently. The leader must set the example in this area.
Sometimes doing the right thing will cost you more than the alternative. Do it anyway.
You Can Always Regroup
When leaders make decisions, they want to get it right. But no leader makes the best decision every single time. There will always be greater clarity with hindsight. The facts may not have been correct or complete. The business environment, customer needs, and industry regulations may have changed. Any number of other factors can yield results you didn’t foresee.
Don’t agonize over past decisions. Strong leaders recognize when it’s time to regroup and make changes, and they see this as a chance to make the organization stronger.
A number of years ago I had the opportunity to bring in General Norman Schwarzkopf to speak to our management team. He offered two principles of advice that he said helped him greatly:
Take action, and always do the right thing.
Solid advice for any leader.
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Tags: Action, Challenges, Decision Making


Jerry Baker began his career in the management development program at Ford Motor Company, later became a manager of budgets and analysis for Northrop Corporation, then furthered his management development as Deputy Director for the California Department of Commerce when Ronald Reagan was Governor.
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