Every investment, hiring decision, and project should support your overall strategy. Remember that every business and every leader will face obstacles. Your preparation and conviction are what make the difference.
At the same time, if the market environment or customer requirements dramatically change, your strategy needs to be reevaluated. These new factors may even prompt an adjustment to your strategy.
It takes courage to stay the course. It also takes courage to make critical changes. An effective leader can discern which kind of courage is required.
Confidence in Your Strategy
Strategies should not be obligatory exercises created only to collect dust on the shelf until the next annual meeting. Strategies are meant to be used every day.
Jerry Baker began his career in the management development program at Ford Motor Company, later became a manager of budgets and analysis for Northrop Corporation, then furthered his management development as Deputy Director for the California Department of Commerce when Ronald Reagan was Governor.