
It has been my experience that people make a huge difference in business. Their attitude, their understanding of where you want to go, and their willingness to help you get there can be your greatest assets. As a manager and leader, building strong relationships with your team is critical.
I recently was asked to share my thoughts on deepening relationships with the Building Champions team. Here are the principles I passed along to them:
Treat Everyone Individually
Coaches know the importance of understanding the behavioral differences between people. Building Champions uses DISC assessments for this purpose. But long before I knew about DISC, it was apparent to me that different people were motivated by different things.
As a leader, you must understand those differences not just by their DISC assessment results or a “one size fits all” communications approach, but by talking to each person. Everything should be as individual as possible. There’s no textbook book way or single, universal approach.
You cannot be who you are not, so be true to yourself, too. Understand your own communication style and how you can best connect with others.
Be Consistent
It’s impossible to deepen a relationship if the other person never knows what to expect from you, because there cannot be any real trust. Say what you mean and mean what you say. Always strive to do the right thing. And if you find yourself in a position where you do need to change direction, explain why.
Add Value Without Regard to Yourself
Some people may assume that the leader is always looking out for #1, and it may be up to you to change that assumption. Do what’s best for them, even if it is not best for you. Evaluate and make recommendations objectively and that are in the other person’s best interests. Help them see what they may have missed.
Stay Connected
Take the responsibility to communicate and stay connected, even if it is not reciprocated. The more personal and direct the communications are, the better. Some tools include:
- Cards – to celebrate birthdays and anniversaries or acknowledge a loss
- Handwritten Notes – use personal notes to observe something positive
- E-mails – watch for opportunities to help, offer new ideas, or share articles they may have missed
- Phone Calls – unexpected calls can make a big difference
- Social Media – Facebook, LinkedIn and other tools can be useful for some. The goal here is to meet the needs of each unique individual.
Follow Up Meetings in Writing
When it comes to meetings, what was meant is not necessarily what was heard. Two people can walk away from the same meeting with very different expectations. To avoid confusion and an erosion of trust, follow up in writing on what was decided and clarify any directions given.
People matter. The more you deepen those relationships, the farther you can go together as a team. Relate to each person individually and it will make a huge difference in the performance of all.
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Tags: Communication, Performance, Relationships, Team


Jerry Baker began his career in the management development program at Ford Motor Company, later became a manager of budgets and analysis for Northrop Corporation, then furthered his management development as Deputy Director for the California Department of Commerce when Ronald Reagan was Governor.
Well, I’m having communication and relationship problems. I attempted to invite the members of my club to my house for a holiday dinner. I figured since the house is all decorated for the holidays it would make for a festive get together.
I asked one of the members, to send out email invitations. We agreed to give plenty of advance notice so that everyone would have a chance to attend. The next thing I knew, the task was delegated to another, the venue got changed to a restaurant, and we were only given one day notice, which resulted in only about half of us showing up. It wasn’t even enough notice for me to get there.
Sad story. Reminded me of the breakdown in communication that resulted in the Bay of Pigs. Not the scope, or importance of course. Just how people get things lost in the translation even when they appear to have been attentive.
It usually doesn’t work to blow one’s own horn. That’s why I had an ulterior motive in delegating the inviting, because and at the last dinner I had joined in a political conversation, and attempted to impress upon my friends that I know how to turn the economy around. I’ve been aware of the roots of the economic crisis and watching it unfold with horror since 2005, all the while knowing how to turn it around, while most everyone I saw was blindly exacerbating it. I still feel it is my duty to do something about it, and in that regard I ran for congress last time around.
At any rate, 3 of my friends told me they were going to help get me into office in 2012. And so that is why I thought it might look better if delegated the inviting to someone else, so it wouldn’t look like the only motive was my political agenda, which it isn’t.
As it stands now, my place is still available and I’m making a list of the phone numbers and email addresses for the invitations. You could be of great help in advising me this time around.
Hi Vince,
Great article and sorry your club friends did not get a chance to enjoy your hospitality. I can’t figure out people, however when I do, I will share my thoughts with you.