The Building Champions Experience a couple of weeks ago was a memorable experience for all, and I had the opportunity to discuss a subject that is very important to me. I gave a presentation on “Setting Expectations” — more specifically, asking more of our teammates and ourselves in order to achieve more.
Each of us has a tendency to set our expectations too low. If you think you can’t do something, you probably won’t try hard enough. But often success comes down to executing the basics well – or at least better than others.
No matter what others say or the failures we may have had to date, with the right focus we can unleash the potential within us. We need to think expansively, beyond what we have achieved in the past. We need to continuously move up the performance bar to do more and realize that potential.
There are eight principles that will help you to fulfill your potential – no matter what role or life stage you are currently in.



Jerry Baker began his career in the management development program at Ford Motor Company, later became a manager of budgets and analysis for Northrop Corporation, then furthered his management development as Deputy Director for the California Department of Commerce when Ronald Reagan was Governor.