Every invest­ment, hir­ing deci­sion, and project should sup­port your over­all strat­egy. Remem­ber that every busi­ness and every leader will face obsta­cles. Your prepa­ra­tion and con­vic­tion are what make the difference.

At the same time, if the mar­ket envi­ron­ment or cus­tomer require­ments dra­mat­i­cally change, your strat­egy needs to be reeval­u­ated. These new fac­tors may even prompt an adjust­ment to your strategy.

It takes courage to stay the course. It also takes courage to make crit­i­cal changes. An effec­tive leader can dis­cern which kind of courage is required.

Con­fi­dence in Your Strategy

Strate­gies should not be oblig­a­tory exer­cises cre­ated only to col­lect dust on the shelf until the next annual meet­ing. Strate­gies are meant to be used every day.

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