As we approach another year, we go through the “exercise” of preparing a new budget, reviewing our vision, and detailing the actions needed to reach our goals.
These are all reasonable and necessary activities, both for our businesses and for us personally. However, these activities are often approached as just an annual exercise … something to do and get done so we can get back to work.
When completed, the exercise goes back on the shelf or the corner of the desk to be reviewed again next year.




Jerry Baker began his career in the management development program at Ford Motor Company, later became a manager of budgets and analysis for Northrop Corporation, then furthered his management development as Deputy Director for the California Department of Commerce when Ronald Reagan was Governor.