Remember the old acronym K.I.S.S., or “Keep it Simple, Stupid”? This saying still makes a lot of sense today.
Business can be complex, and that complexity only seems to be increasing. Local, state, and federal regulations create challenges. We are bombarded with media, social media, and an overabundance of consumer research. Financial requirements, legal advice, vendor agreements, tax laws….all of these crowd our minds and demand our time.
If you are managing and leading people, the increasing degree of difficulty in getting the real work done can be overwhelming. This is when it is necessary to step back, take a breath, and determine the simplest solution.



Jerry Baker began his career in the management development program at Ford Motor Company, later became a manager of budgets and analysis for Northrop Corporation, then furthered his management development as Deputy Director for the California Department of Commerce when Ronald Reagan was Governor.